Marty Neumeiers Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD Marty Neumeier

ISBN: 9780321636935

Published: July 12th 2009

Hardcover

0 pages


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Marty Neumeiers Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD  by  Marty Neumeier

Marty Neumeiers Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD by Marty Neumeier
July 12th 2009 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 0 pages | ISBN: 9780321636935 | 4.15 Mb

BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATIONIn this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling whiteboard books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools youll need toMoreBRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATIONIn this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling whiteboard books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools youll need to thrive in the new economy.

Using memorable principles and simple exercises, hell lead you and your team on a lively journey from traditional business thinking to designful thinking. Youll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.What youll learn:- Why the old business rules no longer apply- How to beat the twin foes of speed and clutter- The modern definition of brand- How brands create barriers to competition- Why charismatic brands are more valuable- The three questions that can focus any company- How to find and harness your onliness- Why innovation depends on design thinking- How making improves knowing and doing- How everyone in the company can be a designer- The modern definition of design- Why you need to spend time in the dragon gap- The qualities that make for good design- How to move design up the ladder of leverage- How design can solve wicked problems- Why shareholder value starts with vision- How to activate the corporate drivetrain- How to use stories to shape company success- How a metateam can begin to connect silos- Why every company needs a CBO- The 16 levers that can jumpstart innovationWhat youll get:DVD with 45 minutes of content and exercises--enough activities for a one-day workshop!Downloadable materials, including printable exercise sheets and supplementary contentiPod version of videoMarty Neumeiers INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award.This is a video DVD.Run time: 47 minutesLanguages: EnglishClosed Captioned in English



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